ALMOST
BECOMING
A note to prospects
An editorial publication and creative platform rooted in New York. We document the work, process, and perspective of artists, architects, designers, and creatives actively shaping culture — in the space between who you are and who you're becoming.
Launch campaign
A/B
TESTING
A/B Testing is Almost Becoming's launch campaign: a 27-part interview series dropping daily throughout July 2026.
Each feature pairs an iPhone portrait, candid photography, and a short social-first video interview with a written Q&A published on our site. On July 28th, all 27 voices come together in a single cut.
A/B Testing introduces the publication and the community it was built around: 27 creatives and architects who are mid-becoming.
Sample series · Instagram
HOW IT LIVES.
A preview of how each feature shows up on @almostbecoming.co — cover frames and pull quotes from the A/B Testing rollout.
Ellie Woodrow — A/B Testing cover
Ruby Winters — A/B Testing cover
Zion Everly — A/B Testing cover
August Vale — A/B Testing cover
Nina & Valentine — A/B Testing cover
Ruby Winters — pull quote
←drag or scroll→
The format
IN-PERSON (NYC)
- 01iPhone portrait
- 02Candid photography session
- 03On-location video interview
- 04Written Q&A (in person or follow-up)
REMOTE
- 01iPhone portrait
- 02Candid photography session
- 03Selfie-style video responses
- 04Written Q&A via email
Founder
ROXY
ALIS
Founder, Almost Becoming
Roxy Alis is a New York–based Creative Producer and Editor working across film, fashion, beauty, and culture. Her work explores identity, ambition, intimacy, and the process of becoming — shaped by years embedded in New York's independent creative scene.
She has worked with brands including Adidas, Rare Beauty, Nordstrom, and Supergoop!
Almost Becoming was started because there wasn't a space that captured creatives mid process — not after the accolades, not in the highlight reel, but in the work itself. A/B Testing is the first chapter.
Get in touch